You can create a channel for a single website, group several websites under a channel, or create a channel for your syndication partner (Ad Network, Ad Exchange, SSP, etc.).

To add new publisher (channel), click the  button in the left-side panel (1).

In “Basic Settings” add the Channel name (2) and Channel description (3) to provide more context (this field is optional).

Client’s revshare (4) defines a payout model where publishers get a fixed percentage of their inventory revenue. Note, that this % will be inherited by source entities, but can later be overridden.

Note:  Client’s revshare option only helps apply the same pricing model for all new sources of that particular channel (publisher) because your publisher uses the revshare pricing model. If another pricing model is selected for a particular source, the channel revshare is ignored.

To associate a Global list for your Channel, use the following fields:

• Global block list by App names (5) field to restrict the Ad Requests coming from the applications with the names added to the Block list.
• Global block list by Bundle IDs (6) field to restrict the Ad Requests coming from the applications with the bundle IDs added to the Block list.
• Global block list by Domains (7) field to restrict the Ad Requests coming from the domains added to the Block list.
• Global block list by SubIDs (8) field to restrict the Ad Requests coming from the SubIDs added to the Block list.

At the bottom you can find Schain object Behavior (9). This option allows you to define the behavior of the Schain object coming in the outgoing requests. The options are:

1. Append to schain object: We append IndiCue to the calls from sources at the end of the supply chain mentioned in Schain object. If there’s no schain object passed from the initial call, then we create it, indicating that it’s not complete.
2. Override schain object: We overwrite Schain object placing publisher.id as initiator along with setting an indicator that the file is complete.
3. Pass schain object without changes: passing Schain object without any changes made.
4. Do not pass schain object: we remove Schain object from the request and don’t send it over further.

When you are done with the setup in this tab, don’t forget to click on  button in the bottom of the page’s right corner.

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To edit an existing Channel, click on the channel name again and proceed to the Channel Settings.

In the settings, you can deactivate a channel using Options settings:

• The Enabled checkbox is checked by default, which means that the Channel is active. When this checkbox is unchecked, the Channel consequently becomes disabled.
• Archive option disables the channel’s entire activity and moves it to a separate “Archive” folder at the bottom of the left-side panel. Archived sources in the channel will be able to receive Ad Requests until the tags of those sources are paused on the side of the tag holder (publisher).

At the very end of the page, you can find the API URL along with API manual that can be used to fetch the channel’s data via API. The documentation can be found under the  button.