Last updated : Sept. 18, 2024
Select desired metrics for your reports in the “Reports” section of the reporting UI. A metric is a parameter or measure of numerical data.
| Metric Name | Definition |
|---|---|
| COMMON | |
| Ad Requests | The number of requests (Ad Calls) to a tag. On the supply side, this shows the number of ad calls our ad server received from a supply partner (player, ad server etc.). The request is the first step in Ad Serving. On the demand side, this shows how many ad calls our VPAID unit made to each campaign in the connection. See also: Ad opportunities & Ad requests. |
| Ad Opportunities | The number of VPAID responses (VPAID loads) to the ad requests. On the supply side, this number is a number of times our VPAID unit was loaded into the player. On the demand side, this shows the number of times advertisers responded with their VPAID units. See also: Ad opportunities & Ad requests. |
| Advertiser eCPM | Advertiser Effective CPM is an estimate of the revenue your advertiser received for every thousand ad impressions. Formula: Advertiser revenue / Impressions Advertiser * 1000. |
| Advertiser Revenue | Gross Revenue for Advertisers. Formula: Advertiser eCPM * Impressions Advertisers / 1000. |
| Channel eCPM | Channel Effective CPM is an estimate of the revenue your publisher will receive for every thousand ad impressions. Formula: Channel revenue / Impressions * 1000. |
| Channel Revenue | Channel Revenue is NET revenue earned from direct advertisers or IndiCue Ad Network (the amount generated in total for a specific Channel). Formula: Channel eCPM * Impressions / 1000. |
| Total Revenue | Gross Revenue. Formula: Marketplace Revenue + Advertiser Revenue |
| eCPM | The effective CPM of total revenue divided by ad impressions. Formula: Total Revenue / Impressions * 1000. |
| Fill Rate (Ad Ops) | The percentage of ad opportunities that are served with ads (impressions) for a defined source. Formula: Impressions / Ad opportunities * 100. |
| Fill Rate (Ad Req) | The percentage of ad requests that are served with ads (impressions) for a defined source. Formula: Impressions / Ad requests * 100. |
| InView | A count of the number of requests to an outstream unit when the unit is in a viewable zone. |
| Filtered Ad Opportunities | A total number of bad (filtered) Ad Opportunities. The metric is available only at the Source level. More details. |
| Filter Impressions | A total number of invalid (bad) impressions. |
| Filter Impressions, % | Formula: Filtered Impressions / Impressions *100. |
| Total Impressions | The sum of Filtered Impressions and Impressions. |
| Paid Impressions, % | (Good Impressions) Impressions which will be paid for. |
| Marketplace Impressions | The number of valid ads served from the IndiCue Marketplace. |
| Marketplace Impressions, % | The percentage of total impressions generated from IndiCue Marketplace. Formula: Marketplace Impressions / Impressions * 100. |
| Marketplace Revenue | The NET price VM will pay for the impressions generated at VM Marketplace. The bidding price for VM Marketplace will include the revshare internally Formula: Marketplace eCPM * Marketplace Impressions / 1000. |
| Marketplace eCPM | Marketplace Effective CPM is an estimate of the revenue earned from the IndiCue Marketplace for every thousand ad impressions. Formula: Marketplace revenue / Impressions Marketplace * 1000. |
| Impressions | A value that represents a video advertising unit that has been completely viewed or a video ad that has started |
| Impressions Advertisers | The number of valid impressions received from Advertisers without Ad impressions received from Ad Network |
| Impressions Advertisers, % | Formula: Impressions Advertiser / Impressions * 100 |
| Impressions Bad Time to Event Average | The average response time for an invalid (bad) impression. Formula: impression bad tte / impression bad |
| Impressions Time to Event Average | The average time between the Campaign Vpaid Unit load and Impressions Formula: (impressions bad tte + impressions good tte) /(impressions good + impressions bad) |
| Campaign Position (avg) | The average campaign position in the connection. |
| Clicks | The amount of clicks on advertisement. |
| Click-Through Rate | Click-Through Rate is a metric that measures the number of clicks your ad(s) receive per number of impressions. |
| Campaign Fix CPM | Fixed price of a campaign. |
| RTB | |
| RTB Campaign Response | Non empty", "non error" ad responses from advertiser endpoint. It means that the campaign takes part in the auction |
| RTB Win | The number of campaigns' wins in the auction |
| RTB Ad Opportunity | Supplier followed our wrapper |
| Bids | Campaign wins the auction of our ad server and its response is send to supplier. |
| BAD DETAILS | |
| Missed Campaign Request | The number of ad requests which were not received on the campaign level. |
| Missed Ad Id | The number of impressions received without the ad id. |
| Missed Campaign Ad Opportunity | The number of ad opportunities that were not received on the campaign level. |
| Missed Campaign CPM | The number of impressions with the invalid campaign CPM. |
| Missed Campaign Id | The number of impressions with the identifier that was not displayed in the Impression event. |
| Missed Campaign Request | The number of ad requests which were not received on the campaign level. |
| Duplicate Impressions | Repeated Impression event. |
| Referer Mismatch | Different referrers in the request and impression events. |
| User Agent Mismatch | Different user agents in the request and impression events. |
| IP Mismatch | Different IP Addresses defined during the ad request and ad impression events. |
| Invalid Ad ID Format | Invalid advertisement identification format. |
| CAMPAIGN ERRORS | |
| Campaign Error Tech, % | An error that occurs due to: The XML load due to the network error or any other reason except for a Timeout. In a case where there are more than 7 Wrappers in the campaign response. The unit was loaded but an error occurs (the invalid code in the unit). |
| Campaign Error VAST Opt Out, % | An error occurs due to an empty XML response. Formula: Ad requests / Campaign Error VAST Opt Out |
| Campaign Error VAST Timeout, % | An error that occurs due to a Timeout during the XML load. It means that the fixed time for XML response is up. Formula: Ad requests / Campaign Error VAST Timeout |
| Campaign Error VPAID Opt Out, % | An error that occurs due to: Timeout between Ad Request and Impression Network error. The Vpaid unit was not loaded. The unit loads, but an error occurs. Formula: Ad requests / Campaign Error VPAID Opt Out |
| VPAID EVENTS | |
| Unit Bounce Rate | Counts the number of times the page is being closed while outstream unit is performing. |
| Completion Rate | The percentage of all video ads (impressions) that played until completion. |
| Q1 net | 1st quartile viewed |
| Q2 net | 2nd quartile viewed |
| Q3 net | 3rd quartile viewed |
| Q4 net | 4th quartile viewed (video completed) |